Lexus India’s new NX 350h – Elevating the Luxury SUV Experience for Indian Roads

Lexus India has announced enhancements to its highly acclaimed NX SUV, further reinforcing its commitment to delivering cutting-edge innovation, refined performance, and unparalleled comfort to guests in India. These improvements reflect Lexus’ commitment to anticipating guest needs and delivering exceptional mobility experiences.

The Lexus NX, already a preferred choice in the luxury midsize SUV segment, has now been upgraded across safety and comfort, with enhanced fuel efficiency of 20.26* km/l and E20 compliant, reinforcing its position as one of the most advanced and refined SUVs in the Indian market.

The new NX includes several enhancements designed to elevate the vehicle’s luxury and functionality:

• Enhanced Quietness  & Cabin Comfort – Noise-insulation felt materials have been added to enhance rear cabin quietness, contributing to Lexus’ signature serene in-cabin experience.
• Cleaner, Healthier Indoor Air Quality  – The AC air filter has been enhanced with special materials to ensure a healthier cabin environment. The fabric on the clean-air side has been made thicker to filter tiny particles, making the air cleaner. Furthermore, the air control inside the cabin has been refined to save energy and improve fuel economy.
• Enhanced Drive Control – Uphill Assist Control, integrated with Hybrid system, helps regulate vehicle’s acceleration and deceleration force based on the road surface inclination when driving uphill. This ensures a comfortable, smooth, and responsive drive, delivering a more confident driving experience across varied terrains.
• Exterior  Color Updates – Two new exterior colour options have been introduced, Radiant Red for NX Exquisite, Luxury and F-Sport, and White Nova for NX Exquisite, Luxury & Overtrail grade.

Commenting on the enhancements, Mr. Hikaru Ikeuchi, President, Lexus India, said: “With the introduction of the new NX, we are delighted to elevate the luxury quotient and sophistication for the Indian market. This new NX is crafted to enhance every journey, blending unparalleled style, comfort, and innovation. We are excited to offer this exceptional experience to our esteemed guests, ensuring that their drive becomes a celebration of Lexus in India. The new NX will further strengthen our SUV portfolio, offering guests a refined and versatile choice within the Lexus luxury range.”

These improvements are part of Lexus India’s long-term commitment to delivering purposeful innovation across its SUV portfolio. As the Indian luxury car buyer evolves, the NX continues to offer a well-balanced blend of performance, sustainability, and comfort, ensuring its relevance for both urban and adventure-driven lifestyles.

Lexus SUVs continue to gain momentum in India, with the RX and LX models combined registering a 45% volume growth between January and July 2025 compared to the same period last year, contributing 31% to the brand’s overall sales during this period. The introduction of the new NX further reinforces Lexus’ SUV lineup, meeting the growing demand for luxury SUVs among Indian buyers.

Bookings for the new NX 350h begin today. Guests can visit their nearest Guest Experience Centre for details. Log on to official Lexus India website www.lexusindia.co.in, Facebook: @LexusIndia and Instagram: @lexus_india or more information.

Since its 2017 debut in India, Lexus has embraced the Japanese philosophy of Omotenashi, ensuring every action reflects deep respect and guest care. To reinforce this, Lexus India has announced 8-years/160,000 km vehicle warranty^ for all new Lexus models sold in India from 1st June 2024 onwards being the first of its kind in the luxury car industry. Furthermore, Lexus India has recently introduced flexible and unique Lexus Luxury Care service package which includes Comfort, Relax, and Premiere options that are available in 3 years / 60,000 Km or 5 years / 100,000 Km or 8 years / 160,000 Km. This service package provides guest with multiple offerings further delighting them.

*As per ARAI

^Terms and conditions apply. Contact Lexus Dealer or Refer Warranty Manual for details provided along with the new vehicle.

About Lexus India:

Lexus launched globally in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2 million hybrid vehicles. A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide. Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world. Ever since its debut in India in March 2017, Lexus has aimed to craft a better tomorrow and redefine luxury in the world’s fastest-growing major economy. The brand strives to consistently deliver exceptional design and quality to the discerning Indian guest with a portfolio of 5 vehicles, 4 of which are self-charging hybrid electric vehicles. In 2020, Lexus’ presence in the Indian market was further strengthened with the introduction of its first locally produced model, ES 300h and it continues to be the most popular model amidst Lexus’ India line-up.

Website: www.lexusindia.co.in

Facebook: @LexusIndia

Instagram: @lexus_india

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