Lexus India Sees Growing Preference for Ultra-Luxury Mobility Led by LM and LX in CY 2025

Lexus India closed the calendar year 2025 on a strong note, driven by robust demand for its ultra-luxury offerings. The LM and LX together recorded a 50% year-on-year increase and contributed approximately 19% to overall sales, highlighting a growing and sustained preference for high-end ultra-luxury mobility. The year was marked by continued interest in Lexus’ flagship models, the LM and the LX. Meanwhile, the RX has also emerged as a key growth driver, achieving 18% growth in calendar year 2025 compared to the previous year, with a 22% contribution to overall sales, underscoring its strong market acceptance and its role in expanding the brand’s footprint in the luxury SUV segment.

Positioned at the top end of the Lexus portfolio in India, the flagship models—namely the LX and LM—cater to guests seeking unparalleled luxury and refinement. The LM 350h is a meticulously crafted masterpiece, known for its unparalleled grandeur, distinctive design, and exceptional comfort for its guests. The flagship vehicle has already received an overwhelming response in the Indian market, reflecting the growing demand for luxury travel. Since its debut, the new Lexus LM 350h has captivated luxury vehicle enthusiasts nationwide and reflects the increasing desire for a premium travel experience, setting a new benchmark for first-class travel.

The LX 500d has received a strong response in the Indian market, reflecting the rising demand for ultra-luxury SUVs that deliver an exceptional ownership experience. With its bold presence and unparalleled driving experience, the LX 500d is set to define a new benchmark in mobility. The vehicle features a powerful stance and sophisticated design, combining legendary off-road capability with refined luxury and advanced technology. Engineered for those who seek both adventure and sophistication, the LX 500d offers a powerful and exhilarating driving experience across diverse terrains, while ensuring supreme comfort and control.

Mr. Hikaru Ikeuchi, President, Lexus India, said, “We are immensely thankful to our guests for their trust and support throughout 2025. The strong performance of our halo ultra-luxury models, LX and LM, reflects their confidence in Lexus and our dedication to delivering exceptional products and experiences that continue to push boundaries. As we move into 2026, we are encouraged by the outlook for luxury vehicles in India and will remain focused on delivering even more exciting offerings and memorable experiences.”

The ownership journey continues to be supported by Lexus India’s signature benefits, including Lexus Luxury Care, an 8-year vehicle warranty**, a choice of Lexus Luxury Care service packages (Comfort, Relax, and Premiere), and 5-year Roadside Assistance reinforcing commitment to an unparalleled peace of mind.

** Terms and conditions apply. Please contact your local Lexus Dealer or refer to the Warranty Manual provided with your new vehicle for details.

For reference : Link of previous communication on Lexus India Introduces New Lexus LM 350h – Lexus India

About Lexus India:

Lexus launched globally in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2 million hybrid vehicles. A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide. Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world. Ever since its debut in India in March 2017, Lexus has aimed to craft a better tomorrow and redefine luxury in the world’s fastest-growing major economy. The brand strives to consistently deliver exceptional design and quality to the discerning Indian guest with a portfolio of 5 vehicles, 4 of which are self-charging hybrid electric vehicles. In 2020, Lexus’ presence in the Indian market was further strengthened with the introduction of its first locally produced model, ES 300h and it continues to be the most popular model amidst Lexus’ India line-up.

Website: www.lexusindia.co.in

Facebook: @LexusIndia

Instagram: @lexus_india

MEDIA CONTACT:

Rahul Prasad: rahul.prasad@bursonglobal.com