Lexus India Introduces the New RX ‘Exquisite’ Grade

Lexus India has introduced a new ‘Exquisite’ grade to the RX 350h line-up, further strengthening the model’s presence in the luxury SUV segment. This addition reinforces Lexus’ ongoing commitment to offering guests mobility solutions that seamlessly combine advanced hybrid performance with refined design and enhanced comfort.

The introduction of the new RX 350h Exquisite grade starting at Rs 89,99,000 Ex-showroom onwards offers guests a wider range of options and features to choose from, while staying true to Lexus’ commitment to advanced technology and exceptional comfort. The pricing of RX 350h and RX 500h, reflect Lexus’ continued focus on delivering outstanding value.

The pricing for the current RX grades  is provided in the table below.

The Lexus Exquisite grade brings together Lexus’ advanced hybrid system which combines a highly efficient and responsive  2.5 – liter inline 4-cylinder engine  and high-output motor. A high-level balance between direct driving performance and excellent fuel economy has been enabled by effectively combining a highly responsive engine, bipolar nickel-metal hydride battery with enhanced battery performance and hybrid system along with convenience features, and luxurious interiors. The premium interior key features include spacious cabin, 10-way power adjusted  front seats, heated and ventilated seating for front & rear seats which are unique , and ambient lighting, designed to elevate every drive.

The F-SPORT grade is the only Performance Hybrid Electric Turbocharged Luxury SUV in India. The 2.4 L-T HEV on the RX 500h features a front unit integrating a 2.4L turbocharged engine, motor, a 6 -speed automatic transmission and eAxle with a built-in high output motor driving the rear wheels and a high-power bipolar nickel-metal hydride battery under the rear seats. . The RX 500h features Dynamic Rear-Wheel Steering for excellent manoeuvrability and stability, along with DIRECT4 technology that blends turbocharged power and instant motor

torque for smooth, powerful, and continuous acceleration.

The RX features a Mark Levinson® 21-speaker audio system that delivers exceptional clarity and depth, turning every drive into an immersive listening experience. The RX offers Lexus Safety System+, with Dynamic Radar Cruise Control, Cross Traffic Alert, Safe Exit Assist with  Blind Spot Monitor delivering advanced protection and confidence on every drive.

Between January and November this year, the model recorded 12% growth, reflecting the rising demand for luxury SUVs in the country. During the same period, SUVs contributed about 40% to Lexus India’s overall performance, underscoring the RX’s pivotal role in driving the brand’s momentum in this segment

Speaking on the announcement, Hikaru Ikeuchi, President, Lexus India, said: ‘The Lexus RX represents our dedication to luxury, design, performance, and sustainable mobility. As the luxury SUV segment continues to grow, the introduction of the new Exquisite grade allows us to offer guests a wider range of options and features to choose from. This enhancement reflects our continued commitment to expanding our portfolio and elevating the Lexus experience in India, supported by advanced technology and a guest-first philosophy.”

The expanded RX range continues to be supported by the brand’s signature ownership experience, including Lexus Luxury Care, an 8-year vehicle warranty**,5-year Roadside Assistance, ^Smart Ownership Plan reinforcing the unparalleled peace of mind.

As Lexus continues to strengthen its luxury portfolio in India, the introduction of the RX Exquisite grade marks another step in delivering guest-centric mobility experiences tailored for the Indian market.

**Terms and conditions apply. Contact Lexus Dealer or Refer Warranty Manual for details provided

along with new vehicle

^Terms and conditions apply. Contact Lexus Dealer for further detail

About Lexus India:

Lexus launched globally in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2 million hybrid vehicles. A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide. Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world. Ever since its debut in India in March 2017, Lexus has aimed to craft a better tomorrow and redefine luxury in the world’s fastest-growing major economy. The brand strives to consistently deliver exceptional design and quality to the discerning Indian guest with a portfolio of 5 vehicles, 4 of which are self-charging hybrid electric vehicles. In 2020, Lexus’ presence in the Indian market was further strengthened with the introduction of its first locally produced model, ES 300h and it continues to be the most popular model amidst Lexus’ India line-up.

Website: www.lexusindia.co.in

Facebook: @LexusIndia

Instagram: @lexus_india

MEDIA CONTACT:

Rahul Prasad : rahul.prasad@bursonglobal.com