Lexus India opens its second Guest Experience Centre in Gujarat at Surat, further enhancing its footprint in the state

Lexus India today inaugurated its new Guest Experience Centre (GEC) in Surat, reflecting the brand’s continued focus on enriching guest experiences across India. As the Indian luxury automotive market continues to grow and attract an increasing number of guests exploring luxury mobility choices like never before, Lexus is strengthening its presence to bring the Lexus experience closer to guests across the country.

The new Guest Experience Centre at Surat has been established by Bharat Toyota Tsusho Kirloskar Motor Private Limited (BTTKM), trade name Lexus Bharat, a newly formed joint venture between Kirloskar Systems Private Limited (KSPL), Toyota Tsusho India Private Limited (TTIPL) and Toyota Tsusho Corporation (TTC), Japan, reflecting Lexus’ long-term commitment to expanding its presence and elevating the luxury automotive retail experience in India.

The facility was inaugurated by Mr. Sreenivas Chivikula, Managing Director, Lexus Bharat, and Mr. Ryosuke Tawara, Executive Vice President, Lexus India in the presence of senior leadership from dealer partners, Lexus Bharat, Toyota Kirloskar Motor and distinguished guests.

Surat GEC marks an important milestone in Lexus India’s planned network enhancement after the recent opening of the Ahmedabad GEC, underscoring the growing importance of the market for the brand.  Known for its diamond and textile industries and as a dynamic economic hub, the city embodies luxury, refinement, and excellence. Lexus India aims to further strengthen its Guest Experience Centre presence across the country, enabling deeper engagement with luxury consumers while enhancing accessibility to its products and services.

Designed around the Lexus YET philosophy of “Simple yet Elegant” and “Minimal yet Rich” experiences, the new Guest Experience Centre represents Lexus’ contemporary interpretation of luxury. The space seamlessly combines sophisticated design, intuitive hospitality and meticulously curated guest experiences, creating an environment that is deeply rewarding.

In addition, the GEC blends the Japanese spirit of Omotenashi, which anticipates guest needs with genuine care and attention, with India’s cherished tradition of Atithi Devo Bhava, ensuring every guest feels welcomed, valued, and cared for throughout their Lexus journey.

Mr. Hikaru Ikeuchi, President, Lexus India, said “India’s luxury automotive market is evolving rapidly, with guests increasingly seeking distinctive products, meaningful experiences and brands that align with their values. At Lexus, our vision is to bring the Lexus experience closer to guests across the country. The inauguration of Surat Guest Experience Centre marks an important milestone for Lexus India. As the second GEC in Gujarat, following the recent inauguration of Ahmedabad GEC, the Surat outlet further strengthens our presence in this vibrant and growing luxury market. Known for its entrepreneurial spirit and legacy of craftsmanship, Surat’s pursuit of quality and excellence resonates strongly with Lexus. We are delighted to welcome guests into a space that reflects our dedication to innovation, exceptional hospitality and Omotenashi. Through this new Guest Experience Centre, we look forward to building deeper connections with our guests while delivering the unique luxury experience that defines Lexus.”

Mr. Sreenivas Chivikula, Managing Director, Lexus Bharat, added: “The inauguration of our Guest Experience Centre at Surat marks an exciting new chapter for Lexus in India. Lexus Bharat is committed to supporting Lexus India’s efforts to deliver expectational guest experiences. As we enter new markets, our focus remains on delivering world-class luxury retail standards and personalized guest experiences that embody Lexus’ unique experience.”

Guests visiting the new Guest Experience Centre in Surat can explore Lexus’ luxury vehicles and experience the brand’s renowned craftsmanship, advanced technologies, and electrified mobility solutions firsthand, and service their vehicles at the operational Lexus Service Point (LSP) in Surat.

Currently, Lexus India operates Guest Experience Centres in Mumbai, New Delhi, Bengaluru, Chennai, Hyderabad, Chandigarh, Kochi, Ahmedabad, and Surat with a continued focus on bringing its guest experience closer to customers across key luxury markets.

Lexus India is also strengthening its aftersales ecosystem. Alongside enhancing its sales network in Surat, the brand has 19 LSP touchpoints. These touchpoints will ensure greater convenience, accessibility, and peace of mind for Lexus guests throughout their ownership journey.

Furthermore, Lexus India offers a bouquet of comprehensive value-added services and enhanced roadside assistance to ensure a seamless ownership journey. This includes a 5-year Roadside Assistance (RSA) package that covers services such as towing, taxi service, and repatriation. In addition, for all models Lexus India offers enhanced ownership experience through an 8-year/200,000 km vehicle and hybrid battery warranty**, providing enhanced peace of mind throughout the ownership journey. Furthermore, the Assured Buy Back Program with low EMIs and a Guaranteed Future Residual Value is designed for guests seeking financial flexibility along with premium ownership experience applicable for RX, NX and ES models and the unique Lexus Luxury Care service packages, which come with Comfort, Relax and Premiere options.

**Terms and conditions apply. Please contact your local Lexus Dealer or refer to the Warranty Manual

About Lexus India:

Lexus launched globally in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 3 million hybrid vehicles. A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide. Lexus associates, team members across the world, are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world. Ever since its debut in India in March 2017, Lexus has aimed to craft a better tomorrow and redefine luxury in the world’s fastest-growing major economy. The brand strives to consistently deliver exceptional design and quality to the discerning Indian guest with a portfolio of 5 models. In 2020, Lexus’ presence in the Indian market was further strengthened with the introduction of its first locally produced model, ES 300h and it continues to be the most popular model amidst Lexus’ India line-up. Recently Lexus Inda launched the All-New ES500e, Lexus first Battery Electric Vehicle and All-New ES 350h for the Indian market.

Website: www.lexusindia.co.in

Facebook: LexusIndia

Instagram: @lexus_india

MEDIA CONTACT:

Rahul Prasad: rahul.prasad@bursonglobal.com

Vinod Abraham: vinodabraham@Toyota-kirloskar.co.in