DESIGN AWARD INDIA 2019 Call for Entries

DESIGN FOR A BETTER TOMORROW
ANTICIPATE. INNOVATE. CAPTIVATE.

The Lexus Design Award India aims to identify and award the best works of industrial design created by Indian designers. The award aims to recognize and reward members of the Indian design community who anticipate future challenges, innovate to tackle those challenges and in doing so, captivate the hearts and minds of Indian consumers.


Applications close on 15th November 2018.



Knowledge Partner

Association of Designers of India Logo
  • ABOUT THE AWARD

    The Lexus Design Award India (LDAI) seeks to foster the growth of ideas that contribute to society by supporting designers, creators, and students whose works can help to shape a better future. The award aims to recognize and reward the best original industrial design work executed by Indian designers, institutions, design consultancy firms, in-house design teams of companies, and students. Good design is defined by LDAI as the synthesis of sustainable, ergonomic, aesthetic, commercial, industrial, and scientific disciplines to create products that simplify, enrich, and better human existence.

    Lexus, as a brand, has always stood for excellence in design, ergonomics, sustainability, technological superiority, and responsible consumption. The LDAI will mirror these brand values.

    The LDAI is an annual award that promotes good design across multiple categories. This is the second year of the LDAI.

ABOUT THE TROPHY

The award trophy, designed by leading industrial designer, Michael Foley, features layers emanating from an arc reminiscent of the ‘L’-motif. A high lustre silver finish highlights each layer’s depth, with its warm wood base humanising the machined anodised aluminium slab.

CATEGORIES

To enable the Lexus Design Awards India jury to clearly understand the nature of your design work, its intended target audience, and potential impact, we have created two pools with specific categories for entries.

These categories represent the broad areas of design work that will be considered for the Lexus Design Award India.

Established Work

Submissions under these categories need to be industrial design works that are client-commissioned or self-commissioned. Only projects whose design cycle* is complete are eligible.

Take a look at last year’s winners

*See eligibility criteria for further explanation on design cycle completion

  • PRODUCT DESIGN

    PRODUCT DESIGN

    This includes all products and product systems that are designed for use by end consumers and intended for mass manufacture. This includes (but is not limited to) consumer appliances, consumer electronics, and products for home and office. This award will not consider product designs that are intended as one-offs or artistic installations. This category includes all types of product except automobiles and automobile related design. (See Avoidance of Conflict of Interest in the Eligibility Section)



    View last year’s finalists:


      • Goldilocks – A Compact Vault

        Future Factory LLP

        Goldilocks is a compact vault for everyday valuables and represents a new category in the domain of home security.

      • REPOS Gynecological Procedure Chair

        Godrej & Boyce Mfg. Co. Ltd.

        The Repos chair enables eye-to-eye contact between patient and doctor, thus improving interaction and reducing a patient’s emotional stress. Its highly adjustable design also helps improve the comfort of gynecological procedures.

      • Ab-Tab - A Table for your Abs

        Design Intervention India Pvt Ltd

        A modular table that turns into a home gym.

      • Cloud - World’s First Wall Mounted Air Cooler

        Elephant Design Pvt. Ltd.

        It has a built-in 15-liter water tank & provision for inline water flow. The cooler allows for automated water-fill-&-drain and an LCD display remote with electronic humidity control and other functions.

      • iBreastExam - Hand held breast scanner

        Design Directions Pvt Ltd.

        The iBreastExam (iBE) is an ergonomically designed medical scanner created for use by Community Health Workers. Its form is friendly and non-invasive, and it only requires a light touch on the breasts to attain effective readings.

  • TEXTILE DESIGN

    TEXTILE DESIGN

    This will include all design work that uses textiles and fabrics as an integral part of the design project. This category includes textiles for use by the apparel industry, the home furnishing industry, and other allied business that use textiles as an integral part of a product experience.



    View last year’s finalists:


      • Leheriya - Handcrafted Heritage

        Anupama Bose

        The aim of this project was to revive the Leheriya craft and re-position it in the luxury market as an aspirational handcrafted product.

      • Chand LC - A Collection of Hand Knotted Rugs

        Ashiesh Shah Architecture & Design

        This collection is inspired by the facades of iconic buildings in Chandigarh designed by the architect Le Corbusier. The facades are abstracted into geometric patterns using specialized computer software used specifically by architects.

      • Craft - Art and Design

        Swati Kalsi

        Swati has created handcrafted textiles using traditional Indian embroidery through innovative means, thereby preserving a uniquely artistic cultural legacy.

      • Toile Indienne Collection

        Toile Indienne

        Toile Indienne attempts to honour the Indian tradition of storytelling through contemporary and classic fabric collections - inspired by the romance of India’s history, crafts, and legends.

  • LIFESTYLE ACCESSORY DESIGN

    LIFESTYLE ACCESSORY DESIGN

    The award for Lifestyle Accessory design will consider (but is not limited to) the design of jewellery, personal accessories, bags, luggage, footwear, clothing, lighting, interior objects and other lifestyle associated products. Like all the other award categories, this award will consider only those entries that are intended for mass or batch manufacture. This award will not consider designs intended as one-offs or custom-made pieces.



    View last year’s finalists:


      • Craft - Art and Design

        Swati Kalsi

        Swati has created handcrafted textiles using traditional Indian embroidery through innovative means, thereby preserving a uniquely artistic cultural legacy.

      • Button Masala For All

        Anuj Sharma

        Button Masala is an innovative way of attaching fabrics to make a garment. Button Masala garments are made using only buttons and rubber-bands to attach the fabrics.

      • Leheriya - Handcrafted Heritage

        Anupama Bose

        The aim of this project was to revive the Leheriya craft and re-position it in the luxury market as an aspirational handcrafted product.

      • Sakura

        GANJAM NAGAPPA &SON (P) LTD.

        A collection of jewelry inspired by the Cherry Blossom. This handcrafted collection is a result of highly skilled craftsmanship due to its detailed elemental and organically arranged structure and complexity.

      • Analogue Smart Watch

        Titan Company Limited

        It marries the technological features of today’s smart wearables with the old-world design and visual language of an analogue watch.

      • Titan WE

        Titan Company Limited

        Titan We is designed to help women stay connected. This watch and the app were both crafted with keeping women’s safety and wellness in mind, without compromising on the style quotient.

  • FURNITURE DESIGN

    FURNITURE DESIGN

    This award will recognize the best design work in furniture and products intended for use in residential or commercial interiors. Here again, the design work must be intended for mass manufacture and end-user consumption. This includes (but not limited to) seating systems, office systems, home furniture and lighting. Custom built retail interior design that is location specific and intended as a one-off will not be considered.



    View last year’s finalists:


      • Amazng Furniture Collection

        Amazng Furniture & Accessories LLP

        Amazng’s Furniture responds to its customers’ distinct tastes and desires. Their products find genesis in the personalities identified and are then carefully crafted into furniture. They have around 15 collections that are personality-based.

      • Jolly Rocker

        Kiba Design

        The Jolly Rocker is a rocking stool that introduces a sense of play for children and adults alike, while providing serious health benefits including posture correction and regulating autism.

      • Ambit - A Work-from-Home Ecosystem

        Godrej & Boyce Mfg Co Ltd

        Ambit is a furniture ecosystem designed to foster a work-from-home culture. Each element has a unique function and combines to create an environment that is conducive for activities suited to both work and home spaces.

      • REPOS Gynecological Procedure Chair

        Godrej & Boyce Mfg. Co. Ltd.

        The Repos chair enables eye-to-eye contact between patient and doctor, thus improving interaction and reducing a patient’s emotional stress. Its highly adjustable design also helps improve the comfort of gynecological procedures.

      • Saif Faisal Design Workshop Furniture Collection

        Saif Faisal

        Saif Faisal’s furniture design draws inspiration from sources as diverse as automobiles, optics, physics, traditional crafts, and post modernist aesthetics.

      • Baro Furniture Collection

        Baro

        Baro’s furniture embodies design influenced by the timeless mid-century modern movement, with particular attention to the balance between form and function.

  • DESIGN THINKING

    DESIGN THINKING

    Design thinking is the application of design ideas and methodologies in areas that might traditionally considered as “non-design” domains. Apart from just designers, in recent times, design thinking has been used by CEOs, social scientists, economists, and educators. The award for Design Thinking will be given to projects that bring fresh perspectives and innovative solutions to difficult problems. These solutions should be scalable and have the potential for impact at a mass level.



    View last year’s finalists:


      • Resurface

        Idiom Design and Consulting Ltd.

        Idiom’s work for Interface, the largest carpet tile manufacturer, is centered around the reuse and recycling of carpet tiles. They helped reduce waste, create employment, training and up-skilling opportunities for low-income/marginalized groups in Bangalore.

      • Kaala Peeliya - The Silent Killer in Rural Punjab

        Treemouse Research & Design Private Limited

        Treemouse’s work involved building an information and trust network to help in the identification and treatment of Hepatitis C or “Kaala Peeliya” in the state of Punjab.

      • The Toilet Manifesto

        MAD(E) IN MUMBAI

        The Toilet Manifesto proposes a new paradigm for design of infrastructure, where they are not only problem solving solutions but are also holistic public spaces integrated in the everyday lives of people.

      • Unlimited Food for Education

        The Akshaya Patra Foundation

        Akshaya Patra is the world’s largest Mid-day Meal programme, providing wholesome lunches to over 1.6 million school children every single day. They leverage technology, design thinking and innovative engineering to run their enterprise at this scale.

      • Making Waste Visible and Beautiful

        Daily Dump - Brand of PBK Waste Solutions Pvt Ltd

        To help people reduce the amount of trash and waste that ends up in landfills, Daily Dump has created a slew of segregation products, composters, books, services, and more.

      • Greensole, refurbishing used soles into trendy footwear

        Greensole

        Greensole upcyles the soles of high quality discarded sports shoes into trendy chappals and sandals. They help reduce waste and generate employment with their innovation.

  • PACKAGING DESIGN

    PACKAGING DESIGN

    Given India’s vast appetite for consumption, packaging of all sorts of goods from food to consumer durables plays an important role in creating and strengthening brand identity in the mind of the consumer. The award for packaging design will consider packaging designs that involve structural design, surface graphic design, and environmental impact. The award will not consider design work that only involves surface design.



    View last year’s finalists:


      • Engage Fragrance Bottle Design

        Foley Designs Pvt Ltd

        The design of the bottle innovatively plays on the concept of 'opposites.' Both the male and female bottle structures have been designed as 'complimenting forms' used in different configurations to define the brand difference.

      • Shilpa Kumkum Bottle & Packaging

        Studio ABD

        The Shilpa liquid Kumkum bottle explores form design with its female-inspired details. The bottle was inspired by the silhouette of a woman in her ‘Ghoonghat,’ while the cap pays homage to the design of the bindi and the Indian Woman.

      • Eastern Rise and Shine Idly Dosa Batter

        Studio ABD

        The Eastern Idly and Dosa Batter packaging has an unconventional stand-up design that makes it stand out on store shelves. Also, the form and ergonomics of the design facilitates its easy accommodation in Indian refrigerators.

      • Visi Pack - Tamper Evident Packaging for Crop Protection

        Ticket Design Pvt. Ltd.

        A system of packaging for agrochemicals with a unique tamper evident mechanism. This packaging empowers and helps the user choose a genuine product from market leader BASF for agricultural crop protection.

      • PaperBoat range of fruit juices

        Elephant Design Pvt. Ltd.

        With the packaging for Paperboat fruit juices, the design team at Elephant aimed to create an experience similar to squeezing & sucking a fruit. The form was aimed at making the consumption experience playful and fun.

  • CRAFT DESIGN

    CRAFT DESIGN

    India has a large majority of people who rely on their craft making skills to earn a living. The handicraft industry is a big contributor to India’s GDP and employs millions of people. The Award for Design for Craft seeks to acknowledge designers who work with craftspeople and crafts collectives to help create products/services that in turn help craftspeople improve their skills and design abilities and simultaneously opens up new sources of income for them.



    View last year’s finalists:


      • Chudi Chair: Kashmir Collection & Rethinking Traditional Craft

        Sandeep Sanguru

        Sandeep Sangaru’s company seeks to “Proliferate craft practices, inspire new generations and emerge as a global brand of Indian crafts with the highest standards of innovation.” Ultimately, he wants to connect traditional artisans and end consumers.

      • Adrija & Tapasa by EKHO

        Godrej & Boyce Mfg. Co. Ltd.

        EKHO is a brand that is built on two principles; reviving our rich crafts tradition through a modern design sensibility and rekindling our cultural values by transforming artifacts to blend seamlessly into contemporary lifestyle.

      • Leheriya - Handcrafted Heritage

        Anupama Bose

        The aim of this project was to revive the Leheriya craft and re-position it in the luxury market as an aspirational handcrafted product.

      • Allvaze Bud Vase, Nakshatra & Money Plant

        Studio ABD

        StudioABD attempts to create sophisticated product experiences that are functional and equally delightful. Their range elegantly fuses Indian handcraft with appropriate technology to create a unique Indian design idiom.

      • Bidriware Collection

        Saif Faisal

        Saif Faisal works with the 700-year-old craft of Bidriware, infusing the traditional craft with new thinking and innovative designs. His work strives at designing products for urban consumers using this technique.

  • PUBLIC UTILITY DESIGN

    PUBLIC UTILITY DESIGN

    The design of public utilities includes (but is not limited to) everything from electronic voting machines to public seating to rural healthcare systems. The Design for Public Utility Award seeks to recognize products/systems that are designed with a human-centered approach for use by everybody in the social pyramid, especially the underprivileged. These products/systems may fall outside of the traditional profit-motive-led production process that regular for-profit enterprises would undertake. Hence this category will not use commercial success as a judging criterion.



    View last year’s finalists:


      • Bus Shelter Design

        Upendra Shenoy M

        This design sought to provide a vandal-proof, safe, and durable bus shelter which can be easily mass-produced. Other features include value-addition to commuters, keen attention to details, and sustainable advertising revenue generation.

      • Chotapay

        Tata Elxsi

        Chotapay is an NFC-based system that makes day-to-day transactions simple, efficient and hassle-free for small and medium retailers. Chotapay does not require an internet connection and which works on building the tradition of trust.

      • Shape Shifting Solar - SAIL Arrowheads

        Abisko Energy PL & Incubis Consultants (India) Private Limited

        SAIL (Sustainable Aesthetics for Innovative Landscapes) are solar assets that can be installed anywhere on a property and are designed to stand out within the landscape to signal environmental concern.

      • H2.0, a water ATM

        Future Factory LLP

        H2.0 is a Water ATM, designed to bring technologies used in large water treatment plants, to small communities that are currently living with unsafe water.

      • Redevelopment of Church Street

        Venkataramanan Associates

        The concept of the project is centered on re-imagining the character of the road; to create a social hub of food and festivities that meet international standards, where pedestrians are at the top of the hierarchy.

  • DESIGN FOR SOCIAL IMPACT

    DESIGN FOR SOCIAL IMPACT

    A growing economy like India has many unique social, cultural and societal challenges. From poverty to healthcare to livelihoods; designers are engaging with civil society at various levels. This award will consider the social impact of designers’ work in a broader societal context. The jury will look at how their work has impacted the people and the planet. Entrants are encouraged to submit facts and figures, social impact studies and endorsements by reputed social organizations to strengthen their entry.



    View last year’s finalists:


      • Chitrolekha Journal on Art and Design

        Chitrolekha

        The Chitrolekha Journal on Art and Design began in 2011 as a platform for discussions on the evolution and inter-disciplinary development of art and design. In 2017, the magazine became a journal for promoting research on art and design.

      • Jambudweep for Reincarnation

        Shubi Sachan

        Fashioning value from waste, ‘Reincarnations’ celebrates fashion’s second life through reuse, recycling, and repurposing. The shift from a linear to a circular lifecycle is not new to India where old clothes turn from rags to riches every day.

      • Sustenance Of Languishing Traditional Crafts Through Design And Processes

        Santosh Kumar Jha

        This project seeks to establish a link between traditionally acquired craft skills, contemporary manufacturing processes, and the design and development of a product range according to the requirements of targeted end-users.

      • Wot-a-bot

        Sahej Bhatia

        The Wot-a-Bot has been envisioned as a bio-inspired robot which could help in solving marine-related problems ranging from water quality data collection to combating water pollution.

      • “Catch them young... give them wings of imagination”

        SRI DESIGN

        This project aims to introduce young students to critical thinking methods for nurturing scientific inquiries and fostering innovation. It ultimately aims to bridge the gap between fact- and experience-based learning through problem-solving.

      • Relevance of Biomimicry in Education for Sustainable Design

        Yogita Mandal

        This project explored the relevance of biomimicry in design education. Students from Design Schools in Delhi were surveyed to investigate their views towards this approach and design education for sustainability in India.

  • BUSINESS IMPACT OF DESIGN

    BUSINESS IMPACT OF DESIGN

    Apart from creating products and services that are useful, delightful and beautiful, design also has the power to be a major growth driver for business. This award category seeks to recognize individuals or agencies that have significantly impacted a company’s growth in terms of topline, bottom-line or brand image through their design effort. For this award entrants are encouraged to include brand / company growth-related facts and figures, sales data and any other information that strengthens their entry. Any claim made by the designer has to be endorsed by the client or company management that commissioned the project.

CONCEPTUAL WORK

Original conceptual and exploratory works may be submitted under the following categories. All entries under these categories will also be submitted to the global Lexus Design Award 2019.


Take a look at last year’s winners
  • STUDENT CATEGORY

    STUDENT CATEGORY

    This years’ theme for the Student Category is “Design For a Better Tomorrow – Anticipate, Innovate, Captivate”

    This category will consider original works of a conceptual nature by students who are currently enrolled in design schools across India. All entries submitted in this category must be in accordance with the above theme.

    Entries submitted in this category must be industrial design ideas, concepts and explorations that attempt to embody the values of innovation, sustainability, usability, aesthetic refinement and industrial craftsmanship.

  • OPEN CATEGORY

    OPEN CATEGORY

    This years’ theme for the Open Category is “Design For a Better Tomorrow – Anticipate. Innovate. Captivate.”

    This category is open to design professionals, teachers, thinkers and design enthusiasts. The Open Category will consider original, conceptual work that is in keeping with the above theme. Entrants are welcome to interpret the theme in accordance with their understanding of the challenges of designing for a better tomorrow.

    Entries submitted in this category must be industrial design ideas, concepts and explorations that attempt to embody the values of innovation, sustainability, usability, aesthetic refinement and industrial craftsmanship.



    View last year’s finalists:


      • Clay Tiles Reincarnated (Apartment Interior)

        MANOJ PATEL DESIGN STUDIO

        Manoj Patel’s work uses traditional clay roof-tiles in creative ways to create architecture and product experiences.

      • Wot-a-bot

        Sahej Bhatia

        An amphibious robot employing clever yet innately simple paper folding techniques.

      • Urban Tweeter Series

        Rayden Design Studio

        The Urban Tweeter series was inspired by the newfound habitat of birds in city high-rises. It is also a social commentary on how we choose tweeting instead of meeting and poking instead of embracing.

      • Jambudweep for Reincarnation

        Shubhi Sachan

        Fashioning value from waste, ‘Reincarnations’ celebrates fashion’s second life through reuse, recycling, and repurposing.

      • Cooksmart Stove

        Tata Elxsi

        CookSmart is smart kitchen stove that offers users a host of conveniences. It comes with an app-based flame control mechanism, Wi-Fi controls, timer-based controls, spill detection, safety, and several other features.

      • Pool Magazine

        Indi Design

        Pool Magazine is a monthly magazine that focuses on Indian Designers, Design firms, Businesses, and Arts and Crafts. Perhaps the only one of its kind in India, Pool has helped bring focus and attention to the Indian design fraternity.

  • SELECTION PROCESS SCHEDULE

    1. Application period
      Sep 07th 2018 - Nov 15th 2018
    2. Jury meeting
      Nov 2018
    3. Announcement of LDAI winners
      Jan 2019

JURY

The jury for the Lexus Design Award India comprises senior industrial design practitioners, corporate leaders, innovation experts and academics. Between them, they represent a vast repertoire of diverse intellectual, aesthetic and commercial achievements.

  • Prof. Dhimant Panchal

    Juror

    Prof. Dhimant Panchal

    Juror

    Prof. Dhimant Panchal is the Director of MIT Institute of Design, Pune. He graduated in 1980 from the National Institute of Design (NID), Ahmedabad specializing in Industrial Design. He has extensive consultancy experience in design in the areas of product design, exhibition design, and corporate identity programs.

    In a career that has spanned more than 38 years, he has been involved in developing design pedagogy in areas of industrial design and fashion & lifestyle accessory design. He has extensive experience in teaching, academic institution building, promoting design professions and evolving evaluation systems and admission procedures.

    He has worked in diverse capacities in premier institutions, namely the National Institute of Design (NID), Ahmedabad, School of Interior Design (CEPT), Ahmedabad, National Institute of Fashion technology (NIFT), Gandhinagar, and MIT Institute of Design, Pune.

  • Preeta Sukhtankar

    Juror

    Preeta Sukhtankar

    Juror

    Preeta is the founder/CEO of the fashion and lifestyle company, The Label Life (thelabellife.com). The Label Life’s aim is to encompass every woman’s essential house and home needs. Products on the site are carefully curated by industry experts, Sussanne Khan, Malaika Arora, and Bipasha Basu. The Label Life currently ships 500 orders a day and is one of India’s few profitable ecommerce ventures.

    Prior to founding Label Corp Pvt. Ltd, Preeta played a management role at a leading celebrity and entertainment marketing company. Before that, she served as Vice President and Publisher of the Apricot group of magazines which includes L’Officiel and Seventeen, establishing them as front runners in the then nascent business of luxury in India.

  • Dr. Nachiket Thakur

    Juror

    Dr. Nachiket Thakur

    Juror

    Nachiket Thakur is currently Head of Department of Transportation Design at MIT Institute of Design, Pune. He has a rich experience in the field of product design for software, automobile, truck, tractor, medical equipment, electronic appliances, and craft-based products.

    Prior to his current role, Nachiket worked with the Science and Technology Park Pune, ARaymond India, and Mahindra Composites. He has received multiple awards for his work including the ICERP-JEC Innovation award and the BW-NID Design excellence award.

    Nachiket has a Master’s degree in Industrial Design from– Industrial Design Center, IIT Mumbai, and a PhD from University of Pune. He is a member of the Advisory committee of the Maharashtra Bamboo Development Board and also a founder-trustee and National Executive member of the Association of Designers of India.

  • Michael Foley

    Juror

    Michael Foley

    Juror

    Michael Foley runs 'Foley Designs,' an independent studio known for its innovative thinking processes, zeal for design, originality of thought, and ability to use market and consumer understanding to create new benchmarks in design. Every design at the studio revolves around a mark of inventive thinking.

    Michael first made his mark with his creative direction at Titan Industries giving a contemporary makeover to the time-wear category. Today, his studio's sensibilities redefine several challenging areas elevating design to a platform that is reflective of what people desire. Foley Designs consistently attempts to deliver design solutions that are fresh, desirable, and influential.

    Foley Designs has been involved in landmark projects such as the design of the Queen’s Baton for the 2010 Commonwealth Games and several world-class products for the Indian and global market.

    Michael Foley is also the designer of the Lexus Design Award Trophy.

  • Devika Krishnan

    Juror

    Devika Krishnan

    Juror

    Devika graduated in Ceramic Design from the National Institute of Design (NID) and has an MBA in Entrepreneurial Business Management from the Indian School of Business (ISB), Hyderabad. She has been a part of Dastkar since 1993 and is currently still working at Dastkar, Ranthambhore.

    Her current projects include setting up and restructuring businesses for the Gujjar Bakarwal tribe in Kashmir, the Lambadi women in Tamil Nadu at Porgai, wives of migrant labor in the slums of Bangalore at the AnuLife project and Joy at Work project, SEWA in Gujarat, weavers in Varanasi, and artisans entrepreneurs in Srinagar via Commitment to Kashmir.

  • Gitika Goyal

    Juror

    Gitika Goyal

    Juror

    Gitika Goyal established her design studio in 1998 and has been making refined handcrafted clothing and home textiles since. Her products have retailed internationally through niche concept stores in countries like the UK, Europe, and the US.

    The studio has endeavored to work deeply with everything Indian & Eastern, producing creations that are modern and contemporary through constant experimentation. She believes in the philosophy of Slow Fashion, practicing it through carbon-conscious processes, ethical choices, use of Khadi & traditional embellishment techniques, hand-finishes, and cuts & details that consciously express her identity. Her high-end brands are Gitika Goyal and Gitika Goyal Home which are exported, and Grass by Gitika Goyal which is her domestic online economy brand.

    Gitika graduated from the National Institute of Fashion Technology (NIFT), Delhi, in 1990. Over the last 28 years, she has also enjoyed teaching at NIFT, Srishti School of Art, Design and Technology, and at the National Institute of Design (NID).

  • Nandita Abraham

    Juror

    Nandita Abraham

    Juror

    Nandita Abraham is currently the President of Pearl Academy. She has been with Pearl Academy since 2001 and has over 25 years of experience in both corporate and academic circles in the US, Hong Kong, and India.

    Nandita spearheaded the Pearl Academy – Fashion Design Council of India (FDCI) and is responsible for the initiation and support of the Tihar Jail Fashion Lab where the third batch of inmates is learning to become self-sufficient and gain the opportunity to lead a better life.

    Nandita is on the Executive Committee of the International Foundation of Fashion Technology Institutes (IFFTI) and the FICCI Higher Education Committee, and she is also a member of the CII National Committee of Design.

    Nandita has a Master’s degree in science from Philadelphia University, a PG Certificate in Higher Education from Nottingham Trent University, a PG Diploma from NIFT, Delhi, and a bachelor’s degree in Economics from St Joseph’s College in Bangalore.

  • Ashish Deshpande

    Jury Chairperson

    Ashish Deshpande

    Jury Chairperson

    Ashish Desphande is the co-founder of one of India’s pioneering design practices, Elephant. Over the years he has led several design projects that range across consumer appliances related to air, water & energy, medical diagnostic equipment, wearable electronics, automotive, and experiential and retail environments.

    He and his team at Elephant Design have been recipients of several awards, such as Spark (USA), Greener Gadgets (USA), CII Design Excellence, and the India Design Mark. His consulting experience spans across Indian start-ups & corporations as well MNCs from South East Asia, Japan, and Europe.

    He is the President of the Association of Designers of India, an active member of the Design Alliance Asia, and has been on the jury panel of the India Design Mark since its inception. Ashish is a graduate of the National Institute of Design (NID), Ahmedabad.

  • David Nordstrom

    Juror

    David Nordstrom

    Juror

    David Nordstrom is Vice President, Lexus Asia Pacific Division. He drives the brand’s marketing strategy in the region and in this role, is also the guardian of the brand’s development through product planning and training.

    Prior to this role in Lexus Asia Pacific, David held key responsibilities across the Lexus and Toyota business in numerous functions from brand and product marketing to digital and social strategy and marketing.

    An international marketer with a keen eye for the finer things, David applies these sensibilities to the evolution of the Lexus brand.

ELIGIBILITY CRITERIA

JUDGING CRITERIA

SELECTION PROCESS

Additional Information

  • Association of Designers of India Logo

    ABOUT ASSOCIATION OF DESIGNERS OF INDIA (ADI)

    ADI’s vision is to be a world class network representing professional interests of the Indian Design community, creating a meaningful interface between design professionals, people as users, the industry, education institutions and policy makers.

    ADI is committed to promoting best practices in the profession of design in India by strengthening and promoting the capabilities of the Indian design profession, as well as amplifying and presenting a unified voice to influence public policy, shape the industry and benefit people at large. ADI has been engaged with building awareness, highlighting work & concerns of design professionals, students of design, design education institutes and design consulting & industry practices.

    The Lexus Design Award India is conducted in knowledge partnership with ADI.

    For more information, please visit www.adi.org.in.

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