SHAPING A BETTER FUTURE WITH GREAT DESIGN
The inaugural Lexus Design Award India aims to identify and celebrate the best works of industrial design from India.
Applications close on 31st January 2018.
ABOUT THE AWARD
The Lexus Design Award India (LDAI) seeks to recognize and reward the best industrial design executed by Indian designers, institutions, design consultancy firms, and in-house design teams of companies. Good design is defined by LDAI as the synthesis of ergonomic, aesthetic, commercial, industrial, and scientific disciplines to create products that simplify, enrich and better human existence.
Lexus, as a brand, has always stood for excellence in design, ergonomics, sustainability, technological superiority, and responsible consumption. The LDAI will mirror these brand values.
The LDAI will be an annual award that promotes good design across multiple categories. This is the first year of the LDAI.
To enable the Lexus Design Awards India jury to clearly understand the nature of your design work, its intended target audience, and potential impact, we have created 11 different award categories. These categories represent the broad areas of design work that will be considered for the Lexus Design Awards India.
This includes all products and product systems that are designed for use by end consumers and intended for mass manufacture. This includes (but is not limited to) consumer appliances, consumer electronics, and products for home and office. This award will not consider product designs that are intended as one-offs or artistic installations. This category includes all types of product except automobiles and automobile related design. (See Avoidance of Conflict of Interest in the Eligibility Section)
This will include all design work that uses textiles and fabrics as an integral part of the design project. This category includes textiles for use by the apparel industry, the home furnishing industry, and other allied business that use textiles as an integral part of a product experience.
JEWELRY, APPAREL & ACCESSORY DESIGN
This award will consider all design work that uses the human body as its canvas. The award for apparel design will consider the design of clothing, jewelry and accessories that are intended for mass manufacture. This award will also recognize apparel and accessories that are designed for specific functions including uniforms and clothing for hazardous occupations. This award will not consider designs intended as one-offs or custom-made pieces.
FURNITURE & INTERIOR ACCESSORY DESIGN
This award will recognize the best design work in furniture and products intended for use in residential or commercial interiors. Here again, the design work must be intended for mass manufacture and end-user consumption. This includes (but not limited to) seating systems, office systems, home furniture and lighting. Custom built retail interior design that is location specific and intended as a one-off will not be considered.
Design Thinking is the application of design ideas and methodologies to areas that were considered traditionally to be “non-design” domains. In recent times, Design Thinking has found a place with CEOs, social scientists, economists and educators, apart from designers themselves. This award will be given to projects that bring fresh perspective and innovative solutions to difficult problems. These solutions should be scalable and have the potential for impact at a mass level.
Given India’s vast appetite for consumption, packaging of all sorts of goods from food to consumer durables plays an important role in creating and strengthening brand identity in the mind of the consumer. The award for packaging design will consider packaging designs that involve structural design, surface graphic design, and environmental impact. The award will not consider design work that only involves surface design.
DESIGN FOR CRAFT
India has a large majority of people who rely on their craft making skills to earn a living. The handicraft industry is a big contributor to India’s GDP and employs millions of people. The Award for Design for Craft seeks to acknowledge designers who work with craftspeople and crafts collectives to help create products/services that in turn help craftspeople improve their skills and design abilities and simultaneously opens up new sources of income for them.
DESIGN RESEARCH & EDUCATION
Owing to a steady growth of Design Schools in India, design education and research into the design process and teaching methodologies has become a critical part of the design ecosystem in India. This award will go to an individual who has undertaken a significant research project related to design or design education.
DESIGN FOR PUBLIC UTILITY
The design of public utilities includes (but is not limited to) everything from electronic voting machines to public seating to rural healthcare systems. The Design for Public Utility Award seeks to recognize products/systems that are designed with a human-centered approach for use by everybody in the social pyramid, especially the underprivileged. These products/systems may fall outside of the traditional profit-motive-led production process that regular for-profit enterprises would undertake. Hence this category will not use commercial success as a judging criterion.
BEST STUDENT PROJECT
If you are enrolled as a full-time student in any Indian design school, you have to enter the ADI Battle of Design Projects to participate in the Lexus Design Award India (LDAI). The grand prize winners of the ADI Battle of Design Projects will automatically be eligible to win the LDAI Best Student Project Award. To find out more or to submit your entry, please log on to http://www.adiawards.org/.
The Lexus Design Awards India recognizes that design awards sometimes receive entries that are outstanding examples of good design but do not fit into any formal categories. This open category will enable the jury to consider such works of merit. So, if you have done design work that does not fit into any of the above categories, but you would like the jury to consider it anyway, you are welcome to enter it in the open design category. Your designs should reflect Lexus values of bravery, imagination, responsibility, innovation, and superior quality.
DESIGNER/DESIGN HOUSE OF THE YEAR
The Designer/Design House of the Year will be chosen from the winners of the above ten categories. This award, in effect, is a “winner of winners”. This award could go to an individual designer, a design consulting firm, or the design division of a corporation. The Designer/Design House of the Year is a person or organization that stands head and shoulders above its peers.
The jury for the Lexus Design Award India comprises senior industrial design practitioners, corporate leaders, innovation experts and academics. Between them, they represent a vast repertoire of diverse intellectual, aesthetic and commercial achievements.
Neelam Chhiber is the co-founder and managing trustee of Industree Crafts Foundation and the co-founder-director of Mother Earth. Mother Earth designs, manufactures and retails apparel, gifts, décor and home accessories for people with an Indian design sensibility. Neelam is also a founding member of the Association of Designers of India (ADI).
Neelam is an industrial design graduate from the National Institute of Design, Ahmedabad. She has been working for the past three decades with artisans in rural and urban areas, providing them with design, technical and marketing solutions, to bridge the urban-rural divide. By 2026, Neelam and her team aim to directly impact a million artisans by organizing them into small enterprises, all connected through a digital platform that is currently under development.
Neelam was declared “Women Change Makers Fellow” in 2013 by the Womanity Foundation. She also won the L’Oreal Paris Femina Women Awards 2012 in the Social Impact category. In 2011, Schwab Foundation/World Economic forum declared her the Schwab Social Entrepreneur of the Year for India.
She is a member of India Design Council and Global Agenda Council, India. She is also a board member of Action For India and AIACA (All India Artisans and Craftworkers Welfare Association).
Amit Krishn Gulati
Amit Krishn Gulati is an award winning industrial designer, entrepreneur and design educator with a multifaceted body of work encompassing new product development, healthcare, branding, built-environments and retail experiences.
Amit graduated from the National Institute of Design (NID), Ahmedabad in 1995 and is the co-founder of Incubis, one of India’s well-known architecture and design companies. Incubis works with a very diverse mix of Indian and international companies.
Amit is passionate about mentoring entrepreneurs and working closely with start-ups. He is one of the founding investors at Barista, India’s pioneering espresso retailer and was associated with Eye-Q, a successful and fast-growing chain of eye hospitals targeted at low-income patients in small towns. Amit also teaches at The School of Planning and Architecture, New Delhi, and at his alma-mater, NID, Ahmedabad.
Amit is actively engaged in creating design awareness and has served on the CII National Committee on Design for several years, He is also the Vice President-National Executive Council of the Association of Designers of India (ADI).
Ashish Goel co-founded Urban Ladder with Rajiv Srivatsa in July 2012 with the aim of making it India’s leading furniture and home décor destination. Today, Urban Ladder is a preferred choice for shoppers looking for quality furniture with great design.
After his graduation from IIT- Mumbai and obtaining an MBA from IIM- Bangalore, Ashish joined McKinsey & Company as Engagement Manager and led project teams across banking, healthcare and real estate clients for over four years.
Ashish then went on to serve as Managing Director of India Book House and Chief Operating Officer at Amar Chitra Katha Media where he worked on developing a portfolio of products that use innovative technology and India-centric content. He played a key role in expanding ACK’s reach by strengthening distribution in India and key foreign markets, launching online services, and partnering with TV, film and other mass media.
Sangeeta Sen is a graduate in textile design from the National Institute of Design, Ahmedabad. She has been working with artisans from across the country since 1991.
Sangeeta has worked with Fabindia for 15 years, collaborating with handloom weavers, block printers, embroiderers, dhurrie weavers, jutthie makers, amongst others. During her time at Fabindia, Sangeeta founded and headed the design department at the company.
Sangeeta launched her own brand of kids’ clothes under the label Pappu. She also has a signature line of sarees branded Song.
Sangeeta has worked on projects with IL&FS, Earthy Goods, Jindal Group, and AIACA (All India Artisans and Handicraft Association). She has conducted training programmes and design interventions for many artisanal groups to help in capacity building and opening new markets.
Sangeeta is also a senior member of the Association of Designers of India (ADI).
Ranjan Malik is an innovation specialist, speaker & writer. Ranjan created a method for innovation called “Storm the Norm” and went on to publish this method in a book of the same name. He also created the methodology for Innovation for India Awards, Forbes Global Innovation Awards, and 3C Spot-Fund-Nurture model used by NABARD (India’s National Rural Bank) in rural innovation.
Ranjan has been on the jury of India Design Council – India Design Mark, National Skill Development Corporation of India, Tata Innovation Awards, and Mahindra Innovation Awards. He delivers keynotes and methodology sessions on Innovation and “how to storm the norms by design”.
Ranjan has written for The Economic Times, The Huffington Post, Business World, The Hindu, DNA, and The Mint. He has also led and facilitated innovation initiatives in many organizations across Asia, Europe and USA, including Apple, Areva, APC, Bausch & Lomb, Castrol, Cable & Wireless, Glaxo SmithKline, Honeywell, J&J, Microsoft, Mahindra Auto, Max New York Life, Nestle, Novartis, Pepsico, Perfetti, Tata Group, Unilever, and Whirlpool.
Prof. Dhimant Panchal
Prof. Dhimant Panchal is the Director, MIT Institute of Design, Pune. He is a graduate of the National Institute of Design (NID) Ahmedabad, specializing in Industrial Design. Prof. Panchal has extensive consultancy experience in Design in the areas of product design, exhibition design, and corporate identity programs. As a design consultant, he has provided services to industries including home appliances, eyewear & jewelry, bio-medical engineering, CNC automation and tooling, as well as memento & trophy design for various renowned organizations.
In a career that has spanned more than 38 years, Prof. Panchal has been involved in developing design pedagogy in industrial design, and fashion and life style accessory design. He has developed various design academic programs, which includes design foundation, courses at basic design level as well as at advanced levels. He has extensive experience in teaching, academic institution building, promoting the design profession, and evolving evaluation systems and admission procedures.
Prof. Panchal has worked in diverse capacities in premier institutions, namely the National Institute of Design (NID), Ahmedabad; School of Interior Design (CEPT), Ahmedabad; National Institute of Fashion technology (NIFT), Gandhinagar; and MIT Institute of Design, Pune.
Prof. Alka Hingorani
Alka Hingorani is an Associate Professor at Industrial Design Centre (IDC), School of Design, at IIT-Bombay. She is an architect and an art historian, and is the author of a book on mohras and mohra-makers of Himachal Pradesh titled Making Faces: Self and Image Creation in a Himalayan Valley. She holds an MA in Design and a PhD in History of Art from the University of California, Berkeley.
Alka is developing a bio-mimicry laboratory at IDC which understands design in nature and creates solutions based on this understanding. She is also working with the Tata center for Technology and Design at IIT Bombay in the field of education for her “Mobile Technology for English Learning” project.
She previously taught at the University of California, Berkeley, USA from 1991 to 2010. She was a Graduate Student Instructor and Lecturer in the departments of City and Regional Planning, South and South-east Asia Studies, and History of Art.
Alka Hingorani is a senior member of the Association of Designers of India (ADI).
Revathi Kant is the Chief Design Officer at Titan Company Ltd. Titan Company Ltd is the Tata Group’s largest consumer company and India’s leading producer and retailer of watches, jewelry, eyewear, and accessories.
Revathi is a design & innovation strategist with decades of experience in applying design thinking in diverse domains. A marketing veteran and a multifunctional hybrid thinker, she has knowledge and experience in transforming insights grounded in the intersection of business, user benefits and human psychology into innovative strategies and offerings that lead to revenue growth. She is a firm believer of disruption with design and is excited about how design can impact and elevate lives.
Revathi spends a great deal of time on consumer research, trying to get a feel for customers’ interests and understanding fashion trends and deriving key insights. Integrating Design in business is her key area of focus.
Suresh Venkat is the curator of the Lexus Design Award India, and a senior member of the Association of Designers of India (ADI).
Suresh has over 15 years of media experience, and between 2004 and 2012, was Technology Editor with CNBC TV18, India’s pre-eminent business news network. He is also the creator and former co - anchor of the multi-award winning personal technology show, Tech Toyz.
Prior to his stint at CNBC TV18, he was the programme director and radio presenter at RadioCity 91.1 FM, Bangalore, and a producer with Channel [v]. Suresh is widely renowned both for his unique insights into business and his irreverent style as an anchor. He is a graduate of the National Institute of Design, Ahmedabad.
SELECTION PROCESS SCHEDULE
Dec 12th 2017 - Jan 31st 2018
Feb 9th & 10th 2018
Announcement of LDAI winners
Feb 17th 2018
- Application period
ABOUT ASSOCIATION OF DESIGNERS OF INDIA (ADI)
ADI’s vision is to be a world-class network representing the professional interests of the Indian design community, creating a meaningful interface between design professionals, people as users, the industry, education institutions, and policy makers.
ADI is committed to promoting best practices in the profession of design in India by strengthening and promoting the capabilities of the Indian design profession. ADI is also committed to amplifying and presenting a unified voice to influence public policy, shape the industry, and benefit people at large.
The Lexus Design Award India is conducted in knowledge partnership with ADI.
For more information, please visit www.adi.org.in.