01 Sep 2017
Lexus India Positions For Growth As An Independent Organization
LEXUS INDIA POSITIONS FOR GROWTH AS AN INDEPENDENT ORGANIZATION
Reorganized structure features strengthened leadership
Bengaluru/Mumbai/New Delhi – 1 September 2017 – Five short months after its debut in India, Lexus India today announced a restructured organization, to position for further growth in the market. The new organization, which now stands independently from the broader Toyota presence in India, is to be known, effective immediately, as Lexus India. In line with this change, a new, strengthened leadership structure is also being established to drive the brand’s growth strategy.
Lexus debuted in India in March 2017, with a hybrid-focused line-up of vehicles featuring the ES300h and RX450h. The line-up also included the LX450d. Since then Lexus has opened four guest experience centers in Mumbai, Bengaluru, New Delhi and Gurgaon. Today’s announcement that Lexus will go independent as Lexus India, reaffirms the brand’s commitment to sustainable growth in the India market.
The new strengthened leadership team is helmed by Akito Tachibana, Chairman, Lexus India. Akitoshi Takemura in his role as President leads the Lexus India business. Focus has been placed on strengthening the leadership of core functions which enable Lexus to deliver on its promise of exceptional guest and owner experiences. To that end, leadership of service and dealership operations have been fortified. The new structure enables the brand to harness operational efficiencies for sustainable growth, with Arun Nair moving into the role of Vice President, overseeing Operations. All key executive appointments within the new structure are listed in the Appendix.
“In a few short months in India, Lexus has already made significant progress; our products have received a warm reception by the market, we have expanded our physical presence with the opening of four guest experience centers and our brand is being recognized as a luxury lifestyle brand through initiatives such as Lexus Short Films,” said Arun Nair, Vice President, “The changes we are announcing today will help Lexus ride that momentum to drive further, sustainable growth in India.”
Lexus India’s independence as a business organization will enable the brand to build its presence as a luxury lifestyle brand and to position for growth in India, one of the world’s fastest growing economies.
“India is an extremely important market for Lexus. Today’s announcement of a new and independent organizational structure is a signal that we intend to build a business that continues to drive growth not only in India, but with India and for India,” said Akitoshi Takemura, President, Lexus India.
Lexus’ passion for brave design, superior quality and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its line-up to meet the needs of global luxury customers in more than 90 countries.
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