03 Oct 2019
NEW LEXUS RX 450hL MAKES INDIA DEBUT AT AN ATTRACTIVE PRICE OF INR 99 LAKH
The world’s most popular self-charging hybrid electric SUV defines a new era for luxury SUVs
providing an exhilarating driving pleasure yet being low on carbon footprint.
· The self-charging hybrid electric vehicle has a 3.5-liter BS VI compliant engine.
· The new RX450hL comes equipped with additional third row seating
· Enhanced stability and linear steering feel with RX’s signature ride comfort.
· Connectivity technology additions include Apple CarPlay, Android Auto, as well as touchscreen and touchpad options
Bangalore, India, 3 October 2019: Lexus India has unveiled the all-new RX450hL luxury SUV, revealing evolutionary changes to the brand’s core model which helped establish the luxury SUV segment globally when it was first introduced in 1998. The RX is available for booking from October 2019. Now in its fourth generation, the car boasts of an additional third row seating, and an elegant and a dynamic exterior, combined with a highly functional interior. The new model is attractively priced at INR 99,00,000 (Ex-showroom New Delhi).
The RX 450hL exterior retains a powerful appearance, while the character line that runs from the front of the vehicle to the rear has been improved, giving the RX’s overall appearance exceptional flow and consistency. The result is an elegant, dynamic exterior that emphasizes Lexus’ new design language. The highly efficient BS VI compliant, 3.5-liter engine of the new RX 450hL allows a dynamic driving experience and an exceptional environmental performance. The V6 Atkinson Cycle engine features Dual VVT-i and advanced D-4S fuel injection system to deliver exhilarating performance with outstanding drivability, excellent fuel efficiency, and reduced emissions.
With the new RX 450hL, Lexus continues to stay committed to self-charging hybrid electric vehicles. Speaking on the launch, P B Venugopal, President, Lexus India, said “RX 450hL is a self-charging hybrid electric vehicle that offers luxury, space, quietness, craftsmanship and elevates the senses with every moment of the journey. The improved technology, design and attractive pricing will surely make RX 450hL a desirable car for our discerning guests. We take the introduction of the new RX as our continued commitment to the Indian market and a valued addition to our existing line of offerings.”
One of the biggest changes to RX is the significant enhancements that contribute to driving pleasure resulting from changes to the suspension and increased body rigidity. Lexus Chief Engineer Takeaki Kato was determined to deliver pleasurable driving experience through agile handling and exhilarating driving pleasure. The improved handling creates a unity with the vehicle through its steering response and ride comfort. It was realized by making a lightweight, high rigidity body structure from hot-stamp, high-tensile steel and aluminum, with strategically positioned reinforcements, the extensive use of spot welds and body adhesives, and advanced production technologies including laser screw welding. RX features Active Cornering Assist (ACA) which results in a truly linear steering feel, allowing the RX to accurately trace the desired driving line in all types of conditions. The redesigned RX’s shock absorbers are now equipped with a new Friction Control Device (FCD) which further reduces high- frequency vibrations caused by minute road surface imperfections. The shock absorbers also enable the RX to conduct flat cornering and achieve exceptional responsiveness.
The passionately designed RX450hL boasts of a comfortable theater style seating that allows excellent visibility to occupants in each successive row. The futuristic design of the distinctive 3-eye, energy-efficient L-shaped LED lamps with integrated LED DRL creates a signature Lexus arrowhead-shaped illumination. The advanced LED turn signal lamps illuminate sequentially from the inner side to the outside of the headlamps. LED lamps integrated into the front bumper reduce power consumption while providing a bright beam, allowing excellent visibility for safe driving during night.
The RX features a new touch-display screen in addition to the Lexus-original remote touch interface. Besides this, smartphone usage is also incorporated into the design, with a new phone holder and USB port, plus connectivity to Apple CarPlay and Android Auto. The system also allows voice control via native cloud connection, or customers’ phones to Apple Siri or Google Assistant, similarly, owners can also select either Lexus navigation or smartphone versions for navigating.
Lexus began its journey in 1989 and has, since then, expanded its line-up to meet the needs of luxury consumers around the world. It is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. Lexus is the luxury hybrid leader, having sold over a million hybrid vehicles globally. Lexus vehicles are sold through a network of dealers who are committed to delivering exemplary guest experiences.
MEDIA CONTACT: Lexus India
Appaiah K B | +91 77609 90894 | email@example.com
Praveen Madhu | +91 78997 49090 | firstname.lastname@example.org